Privacy Policy

Last updated: December 02, 2025

At BIORAD, we take your privacy seriously. This policy outlines how we collect, use, protect, and manage your personal information when you visit our website or engage with our services. We believe in transparency and want you to understand exactly what happens with your data.

Information We Collect

Personal Information You Provide

We collect information that you voluntarily provide when you interact with our website. This includes:

• Contact Form Data: When you reach out through our contact form, we collect your name, email address, subject line, and message content
• Project Inquiries: Details you share about your game development needs, project scope, and requirements
• Communication Records: Information exchanged during consultations, email correspondence, or other direct communications

Automatically Collected Information

When you visit our website, certain information is automatically collected through cookies and similar technologies:

• Usage Data: Pages visited, time spent on pages, interaction patterns, and navigation paths
• Device Information: Browser type, operating system, device identifiers, and IP address
• Cookie Data: Preferences and settings stored through cookies (see our Cookie Policy for details)

Legal Basis for Data Processing

We process your personal data based on your consent (when you submit forms or accept cookies), contractual necessity (when discussing potential projects), legitimate interests (improving our services and website functionality), and legal obligations (maintaining records for business purposes). Under GDPR and applicable data protection laws, we ensure all processing has a valid legal basis.

Data Retention Periods

We retain your personal information only as long as necessary for the purposes outlined in this policy:

• Contact Inquiries: Retained for 24 months after the last interaction, unless you request earlier deletion
• Project Communications: Kept for the duration of the project plus 36 months for records and potential follow-up
• Analytics Data: Aggregated and anonymized data retained indefinitely for statistical purposes

How We Use Your Information

Communication and Service Delivery

We use your contact information to respond to inquiries, discuss potential projects, provide consultations, and maintain ongoing communication about development work. This includes sending follow-up messages, project updates, and answering questions you've raised.

Website Improvement and Analytics

Automatically collected data helps us understand how visitors use our website, identify technical issues, improve navigation and user experience, and optimize our content. This analysis is conducted using aggregated, anonymous data whenever possible.

Marketing Communications

With your consent, we may send occasional updates about our services, case studies, or industry insights. You can opt out of these communications at any time. We do not sell your information to third parties for their marketing purposes.

Third-Party Sharing

We do not sell your personal data. We may share information with trusted service providers who assist in operating our website (hosting services, analytics platforms) or delivering our services (project collaboration tools). These providers are bound by confidentiality agreements and may only use your data for the specific purposes we authorize.

How We Protect Your Data

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Security Measures

• Encrypted data transmission via HTTPS
• Secure server infrastructure with regular updates
• Limited access controls for personnel
• Regular security audits and monitoring

Data Storage

• Data stored on secure servers in the EU
• Regular backups with encryption
• Access logging and monitoring systems
• Periodic data review and cleanup procedures

Data Breach Notification

In the unlikely event of a data breach that compromises your personal information, we will notify affected individuals within 72 hours as required by law. We will provide details about the breach, potential risks, and steps being taken to address the situation.

Your Rights Under Data Protection Law

Under GDPR and applicable data protection regulations, you have several rights regarding your personal information:

Right to Access

You can request a copy of all personal data we hold about you. We will provide this information in a structured, commonly used format within 30 days of your request.

Right to Rectification

If any information we hold is inaccurate or incomplete, you have the right to request corrections. We will update your data promptly upon verification.

Right to Erasure (Right to be Forgotten)

You can request deletion of your personal data when it's no longer necessary for the purposes it was collected, when you withdraw consent, or if you object to processing. Some data may need to be retained for legal obligations.

Right to Data Portability

You have the right to receive your personal data in a structured, machine-readable format and transfer it to another service provider.

Right to Object

You can object to processing of your personal data for direct marketing purposes or based on legitimate interests. We will cease processing unless we have compelling legitimate grounds.

Right to Restrict Processing

You can request that we limit how we use your data in certain circumstances, such as while we verify the accuracy of contested information.

Your Rights and Opt-Out Instructions

You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:

• Avoid filling out contact forms, account registrations, or any data-submitting features
• Disable cookies through your browser settings (see our Cookie Policy for more details)
• Contact us directly to request the deletion of any previously shared personal data

We respect your privacy choices. If you would like us to delete your data, please reach out to us at the contact details provided on our Contact page. We will process your request promptly.

How to Exercise Your Rights

To exercise any of the rights described above, contact us through our contact page or via the details provided in the Impressum. We will respond to your request within 30 days. You may be asked to verify your identity to ensure we're providing information to the correct person.

Changes to This Privacy Policy

We may update this privacy policy periodically to reflect changes in our practices, legal requirements, or service offerings. When we make significant changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy regularly to stay informed about how we protect your information.

If you have questions or concerns about our privacy practices, please contact us. We're committed to addressing your inquiries and resolving any issues transparently.